Logo design for your business is an important step for the right marketing strategy. Your logo is the first thing that many customers will think of when they hear the name of your business. Therefore, it is essential your logo to be easily recognizable for your current and potential customers. The first thing that must be taken into account in the development of a logo design is to establish its purpose. The logo should look good, understandable and memorable in all sizes. This is because you may want to use it for business cards, brochures and other printed materials as well as for wide-format printing, such as billboards, banners, films, etc.